Wednesday, July 23, 2008

Armchair Activist: Product Placement on News

I just got this bulletin from Commercial Alert. KVVU is doing product placement during newscasts. Shame, shame.

Just click on the link below to tell KVVU what you think.

Dear Friends,

While product placement hidden advertisements have long infiltrated network television shows, the Meredith Broadcasting Group has hit a new low: product placement on news broadcasts.

The New York Times reports that anchors on KVVU, a Fox affiliate in Las Vegas, sit with cups of McDonald's iced coffee on their desks during morning news show. Executives at the station have acknowledged that the McDonald's coffee is part of a six-month promotion.

Product placement on newscasts runs contrary to the ethics of impartial journalism and takes advantage of viewers who are expecting the morning news, not an advertisement. The news should be kept separate from commercial ventures and news anchors should not be used to hawk products.

Please click here to tell Paul Karpowicz, president of Meredith Broadcasting Group, to take product placement out of newscasts.


Raissa Howera, Commercial Alert

1 comment: