Wednesday, May 26, 2010

AT&T Attempts To Digest Soul Of Artists Living and Dead

AT&T has been airing commercials during American Idol promoting their wireless coverage.
They feature the world being enveloped in golden cloth, not unlike - OK, exactly like, the works of artists Christo and Jeanne-Claude. They are famous for environmental installations in huge proportions, where they wrap many things including land and architecture. (Jeane-Claude died last year.) Notably, in 2005, they installed The Gates in Central Park (pictured at right). I have a swatch of the fabric right here on my desk (they handed them out). But the duo did much more than that.

AT&T has now "covered" them in their commercial and now includes a disclaimer. Bad move AT&T. Unfortunately, your commercial looks more like what BP is doing to "cover" the Gulf.

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